Marketing Management is an ever-changing career. It centers around trends, products, services & markets with the end goal of understanding customer behaviour. 

Bellview Institute of Distance Learning is accredited to offer the NATED Marketing Management National Qualification: 01-QCTO/SDP290618-2622

Available Courses

Take a look at the Marketing Management courses offered by the Bellview Institute.

Why Should I Study Marketing Management?

Marketing Managers offer communication between the business and the customer about the value of a product or service to optimise sales. Some skills you will learn include:

  • How to promote a brand 
  • Managing company sales 
  • How to analyse campaign performance
  • Working with marketing budgets

Upon receiving your Marketing Management: NATED N6 National Diploma, you will be ready to enter the Marketing industry with self-confidence. You could enter the field and become a Digital Marketer, Market Research Analyst, or Copywriter to name a few.

Marketing Management Is An Accredited National Qualification

Marketing Management is a Nationally Accredited Technical Education Diploma (NATED) course. They are created by the Department of Higher Education and Training (DHET).

These qualifications are registered on the National Qualifications Framework (NQF) by the South African Qualifications Authority (SAQA). This means that the courses are accredited and qualifications are held in high regard.

Our Accreditation

Bellview Institute of Distance Learning is accredited by the QCTO to offer the Marketing Management National Qualification (NATED).

View our Accreditation Certificate for the Marketing Management National Qualification.

Quality Council for Trades and Occupations (QCTO) Accreditation

Bellview Institute of Distance Learning Pty. Ltd. Accreditation Number: 01-QCTO/SDP290618-2622

SAQA ID number: 66872
Qualification Title: National Certificate: N4: Marketing Management
Qualification Type: National N Certificate
Originator: Department of Education
Course Credits: 60
NQF Level 05

Instructional Offering

  • Code 4110424: Entrepreneurship and Business Management N4
  • Code 4090304: Marketing Management N4
  • Code 4010164: Financial Accounting N4
  • Code 4010154: Introductory Accounting N4
  • Code 5140364: Management Communication N4
  • Code 6030204: Computer Practice N4
  • Code 6030134: Introductory Computer Practice N4
  • Code 13030094: Mercantile Law N4
  • Code 22020034: Economics N4

SAQA ID number: 66952
Qualification Title: National Certificate: N5: Marketing Management
Qualification Type: National N Certificate
Originator: Department of Education
Course Credits: 60
NQF Level 05

Instructional Offering: 

  • Code 4110455: Labour Relations N5
  • Code 4030065: Marketing Management N5
  • Code 4090325: Sales Management N5
  • Code 4090315: Entrepreneurship and Business Management N5
  • Code 4010175: Financial Accounting N5
  • Code 5070035: Public Relations N5
  • Code 6030175: Computerised Financial Systems N5
  • Code 6030165: Computer Practice N5
  • Code 13030105: Mercantile Law N5
  • Code 22020095: Economics N5

SAQA ID number: 66996
Qualification Title: National Certificate: N6: Marketing Management
Qualification Type: National N Certificate
Originator: Department of Education
Course Credits: 60
NQF Level 05

Instructional Offering: 

  • Code 4030086: Marketing Research N6
  • Code 4090346: Sales Management N6
  • Code 4030076: Marketing Management N6
  • Code 540296: Marketing Communication N6

Bellview Institute of Distance Learning has been awarded a distance learning Exam Number by the DHET Exams division: 01999921101199995016

What Is Marketing Management?

Marketing Management essentially involves promoting the products or services of a business to appeal to customers. They do this by:

  • Determining the customers’ needs by conducting surveys and keeping track of trends
  • Helping the business to develop a marketing strategy that will cater to what the target audience wants
  • Showing the customers what the product is worth through adequate marketing

What Will I Learn?

You will learn how to manage promotions and positions within the brand of the company. You will be able to manage marketing budgets, track and analyse how different marketing campaigns perform, and make sure that marketing suits the company brand.

You will cover subjects such as Entrepreneurship, Business Management, Management Communication, Computer Practice, Marketing Research, and Sales Management during your Marketing Management course.

Our Marketing Management Courses

Marketing Management: NATED N4 National Certificate

Entry Requirements

You will need a matric certificate (NSC) to start your Marketing Management: NATED N4 National Certificate course.

Subjects

The following subjects will be covered in Marketing Management: NATED N4 National Certificate:

  • Entrepreneurship and Business Management N4
  • Marketing Management N4
  • Management Communication N4
  • Computer Practice N4

Course Length

A Marketing Management: NATED N4 National Certificate course lasts 12 months.

Award Type

N4 National Certificate: Marketing Management (NQF Level 5)

Marketing Management: NATED N5 National Certificate

Entry Requirements

You will need to complete the Marketing Management: NATED N4 National Certificate to start with your Marketing Management: NATED N5 National Certificate course.

Subjects

The following subjects will be covered in Marketing Management: NATED N5 National Certificate:

  • Entrepreneurship and Business Management N5
  • Marketing Management N5
  • Sales Management N5
  • Computer Practice N5

Course Length

A Marketing Management: NATED N5 National Certificate course lasts 12 months.

Award Type

N5 National Certificate: Marketing Management (NQF Level 5)

Marketing Management: NATED N6 National Certificate

Entry Requirements

You will need to complete Marketing Management: NATED N5 National Certificate to start with your Marketing Management: NATED N6 National Certificate course.

Subjects

The following subjects will be covered in Marketing Management: NATED N6 National Certificate:

  • Marketing Management N6
  • Sales Management N6
  • Marketing Communication N6
  • Marketing Research N6

Course Length

A Marketing Management: NATED N6 National Certificate course lasts 12 months.

Award Type

N4 National Certificate: Marketing Management (NQF Level 5)

Marketing Management: NATED N6 National Diploma

Entry Requirements

You will need to complete the Marketing Management: NATED N6 National Certificate to start with your Marketing Management: NATED N6 National Diploma course.

Subjects

You will need to complete practical work experience during this stage of the coursework.

Course Length

A total of 18 months of practical work experience is required.

Award Type

N6 National Diploma: Marketing Management (NQF level 6)

Career Opportunities In The Field Of Marketing Management

Once you have your Marketing Management: NATED N6 National Diploma, you will be able to follow many career paths. Some of these include:

Digital Marketer

Digital Marketers mostly ensure that the business’ website is easily available to their audience.

Role And Responsibilities Of A Digital Marketer

Some of the roles and responsibilities of a Digital Marketer include the following:

  • Creating website content
  • Implementing content strategies they often created themselves
  • Search Engine Optimisation (SEO) and managing paid advertising
  • Managing the online social presence and brand of the company

What Is The Salary For A Digital Marketer

Digital Marketers earn an average monthly salary of R 44 700. Depending on their workplace and the roles they play within the business, this can range up to R 69 700 per month.

Market Research Analyst

The main job of a Market Research Analyst is to gather data and help the company to market its products or services better.

Role And Responsibilities Of A Market Research Analyst

Some of the roles and responsibilities of a Market Research Analyst include the following:

  • Collecting data on the consumers, competitors, and the general market
  • Transforming data collected into understandable data
  • Creating reports and presentations to illustrate information
  • Designing surveys to determine the preferences of consumers

What Is The Salary For A Market Research Analyst

The average monthly salary for a Market Research Analyst is around R 36 900. Depending on your workload and the company’s expectations they can receive up to R 58 700 per month.

Copywriter

Usually, Copywriters are responsible for producing engaging and clear text for different advertising channels within the business.

Role And Responsibilities Of A Copywriter

Some of the roles and responsibilities of a Copywriter include the following:

  • Researching keywords to use in writing
  • Writing engaging content
  • Proofreading their writing as well as checking other’s writing work
  • Adapting writing to suit the needs of consumers

What Is The Salary For A Copywriter

Copywriters can earn a monthly salary between R 21 900 and R 34 800.

Public Relations Specialist

Public Relations Specialists grow, shape, and maintain the reputation and brand of a company.

Role And Responsibilities Of A Public Relations Specialist

Some of the roles and responsibilities of a Public Relations Specialist include:

  • Identifying media opportunities
  • Maintaining pre-existing media relations
  • Promoting a positive public awareness

What Is The Salary For A Public Relations Specialist?

The average monthly salary for a Public Relations Specialist is R 31 300. Depending on your position and place of work, you could earn up to R 52 100 per month.

Marketing Director

Marketing Directors take care of the company’s marketing and communications strategies. They are also responsible for the overall branding of the company.

Role And Responsibilities Of A Marketing Director

Some roles and responsibilities of Marketing Directors include:

  • Preparing annual marketing plans
  • Creating a calendar of campaigns and events
  • Setting marketing budgets
  • Analysing markets and competitors

What Is The Salary For A Marketing Director?

Marketing Directors earn around R 66 000 per month. This amount can reach up to R 103 000 per month.

Benefits Of Studying With Bellview Institute Of Distance Learning

You can choose to complete a Marketing Management course with Bellview Institute of Distance learning. Here are some of the benefits we have to offer:

  • Continuous support: At Bellview, we have trained staff that are ready to assist you with any queries within 24 hours
  • We handle deliveries: After registering for one of our courses, you will receive your course material within 5 days
  • We give your results quickly: We will make sure that your assessments are marked and given comments as soon as possible
  • Additional support: Those who choose to continue their studies with us will be given access to the Together We Pass platform. These platforms allow student engagement and supplementary support
  • All-year-round registration: If you are looking to study a course with Bellview, you can register at any time of the year. We allow registration whenever it suits you
  • Applying to Bellview: If you want to study one of the many courses Bellview has to offer, you can reach us in the following ways: call our landline (0800 39 00 27), speak directly with a qualified Bellview course expert, or apply online

Why You Should Study Marketing Management Through Distance Learning

If you choose to study through distance learning, you will experience its many benefits:

  • Complete your studies from home: Distance learning allows you to study from the comfort of your own home as you do not have any physical classes to attend
  • Responsibility for your schedule: You can study whenever you have the time if you choose distance learning. You are only required to be ready by the time that your examinations take place
  • The option to work and study: With no physical classes, you will have the time to work while you are completing your studies. If you are looking to receive an income and also improve your skills, distance learning is a great option for you
  • Cheaper high-quality studies: Through distance learning, you will be able to save money on traveling and pay less in general since there are no physical classes you need to attend

Frequently Asked Questions

What Subjects Are Needed For Marketing Management?

Common subjects that Marketing Managers can improve on include: 

  • Entrepreneurship and Business Management
  • Marketing Management
  • Management Communication
  • Computer Practice
  • Sales Management
  • Marketing Research 

If you complete your N4-N5 courses in Marketing Management, you will have taken the necessary subjects to work in the field of Marketing Management.

What Are The 5 Marketing Concepts?

The 5 main marketing concepts are:

  • Production concept
  • Product concept
  • Selling concept
  • Marketing concept
  • Societal concept

Read more about the 5 marketing concepts here.

Why Is Marketing Management Important?

Marketing Management is an important concept within a business as they help the business to excel and thrive within the competitive market.

They help with developing strategies for businesses to help improve their profits and reduce their product cost. Marketing Management is an important source within the exchanging and transferring of goods.

Author: Karla Nortier
Editor: Sanel Van Staden