Marketing Management is a career field that is ever-changing. Marketing Management focuses on trends, services, products and markets. The goal is understanding current customer behaviour in order to maximise business traffic.
What Does A Marketing Manager Do?
Marketing Managers generate interest in products and services. This is done via multiple media channels. Overseeing communications between a business, and its customer base, is an essential part of a Marketing Manager’s role.
If you are looking for a career where you can put your creative and people skills to the test, Marketing Management might just be the career for you! Here is a list of activities that Marketing Managers generally spend their time on:
- Managing, designing and evaluating marketing campaigns
- Managing budgets for marketing campaigns
- Directing social media strategies
- Work in collaboration with creative and advertising departments
- Reviewing advertising material for a multitude of media platforms
- Handle the preparation of advertising contracts
- Conducting market research to find new opportunities
- Managing employees in the marketing department
- Analysing market trends
Is Marketing Management A Good Career Choice?
Yes. Marketing Management is a great career choice for professionals who are passionate about advertising, social media trends, market research and data analytics. It is also a good career choice for people who have creative minds and love interacting with other people.
How Much Does An Employee Earn In The Marketing Sector?
Salaries for marketing positions range from about R11 000 to roughly R27 000 on average depending on your experience and job title. These salaries might vary greatly depending on your employer and the types of clients/projects you are working on.
What Are The Different Types Of Marketing Jobs?
Marketing management jobs are generally set in corporate settings. You will find them in a variety of industries such as health care, hospitality, entertainment, finance, and technology. Some Marketers focus on specific areas within the field of Marketing Management. These specialities include:
- Brand Manager
- Account Manager
- Digital Marketer
- Inbound Marketer
- Social Media Manager
- Marketing Copywriter
- Market Researcher
Brand Manager
Brand Managers largely focus on improving product sales and market share while leaving a lasting impression among consumers. Sending out the right image for the company via marketing and advertising is what it is all about. Some key aspects of this job include constructing brand guidelines and making sure that employees follow them.
Account Manager
Account Managers are in charge of managing relationships between the company and their client. The main responsibilities of a person in this role are to ensure customer satisfaction, solve arising issues and identify areas that can be improved upon regarding the relationship to customers.
Digital Marketer
A Digital Marketer is tasked with increasing the online visibility of a brand and raising awareness. This can be done by making use of campaigns, mobile marketing, affiliate marketing and applications for example. Project management advice also forms part of the digital marketer’s responsibilities.
Inbound Marketer
Inbound Marketing is in high demand at the moment. The role of an inbound marketer encompasses digital marketing, creative marketing and copywriting in one package. These jobs are mainly available at inbound marketing agencies.
Marketing Copywriter
These writers are tasked with highlighting the remarkable aspects of the chosen business or company in a way that resonates with the target audience. A person in this role will generally provide content for press releases and websites. With the introduction of inbound marketing, a need for copywriters has significantly risen.
Market Researcher
Market Researchers influence big business decisions. The key responsibilities of a person in this role include conducting research and analysing data that will be presented to the client or project managers as a basis for them to make future decisions for the company or campaign.
What Skills Do I Need To Succeed In Marketing Management?
If you see yourself as a motivated individual who is ready to accept a broad range of responsibilities with minimal supervision while being proficient in communication, marketing management is the career for you. Here are the top skills you will need to succeed:
- The Ability To Understand Buyer Needs
- Know The Sales Process
- Critical Thinking And Problem-Solving Skills
- Creativity And Writing Skills
- Teamwork Skills
- Networking And Communication Skills
- Adaptability Skills
- Planning And Organisational Skills
- Computer Skills
The Ability To Understand Buyer Needs
Being able to determine who your target market is, understanding what they want and formulating plans to provide that need is a highly sought after skill set within the role of a Marketing.
Know The Sales Process
The general steps of the sales process consist of the following:
- Prospecting
- Preparation
- Approach
- Presentation
- Handling objections
- Closing and follow-up
Each of these steps require an understanding of your target audience, and they will help you to stand out from the crowd of competitors.
Critical Thinking And Problem-Solving Skills
Asking the right questions in the right way and at the right time is what marketing is all about. Common sense, risk management and emotional intelligence are the most important aspects of problem-solving.
These skills will ensure a highly productive work environment, as it will help your day-to-day tasks to run more smoothly.
Creativity And Writing Skills
Having the ability to tell a story is an important aspect of marketing. Writing and identifying different styles and audiences is the key. Understanding the customer and their interests will help you to attract more business to your company.
Teamwork Skills
Management and marketing both require you to work in a team with others. You need to be able to build strong relationships with your team members in order to maximise results. Having the ability to inspire and encourage others is an important factor. Negotiation, influencing, interpreting and advising are all skills that will help you excel as a Marketing Manager.
Networking And Communication Skills
Networking can be described as having the ability to build and develop relationships and exchanging information with others for professional purposes. Communication is an important aspect of any job. If you lack communication skills, you can always learn how to improve.
Adaptability Skills
In today’s global economy, being adaptable is an advantage. Adaptability is the ability to approach your course or any new situation with an open mind and a can-do attitude. Marketing as an industry moves at a fast pace, and being adaptable will benefit you greatly as a marketer.
Planning And Organisational Skills
As a professional in the Marketing Management sector, you will be required to handle multiple projects at the same time and last minute changes occur regularly. Being organised and having a coherent plan will help you succeed in this field.
Computer Skills
Being computer-literate is an essential skill within the marketing industry. Knowledge of programs like Microsoft Office, Adobe Photoshop and any other connected skills will be beneficial to you as a marketer. These types of programs are always changing, and staying up to date with the new technology will help you manage your tasks effectively.
How Can I Develop My Skills?
We live in an ever-changing world. You will need to keep improving your skills in order to be the best candidate for any available job opportunities. These are some tips and tricks to help you develop your skills.
- Get a mentor: Mentors will help you learn everything you need to know much faster by sharing the knowledge and experience they have gathered with you
- Set goals for yourself: This involves creating a vision for the future and formulating a plan to achieve those goals
- Accept constructive criticism: Being able to use criticism to your advantage is a highly sought after skill
- Gain one or more qualifications: Attaining qualifications will no doubt improve your skills as well as increase your employability
- Observe others: Learning from other professionals in the work environment is a critical aspect of skill building
- Keep a journal or keep notes: Being organised will help you excel in any career
Where Can I Study A Marketing Management Course?
At Bellview Institute Of Distance Learning, we offer a great Marketing Management course to ensure that you are covered from start to finish and catered to for all your educational needs! The following courses are available:
- Marketing Management N4 National Certificate course
- Marketing Management N5 National Certificate course
- Marketing Management N6 National Certificate
- Marketing Management N6 National Diploma
The NATED marketing management courses build on each other, therefore, in order to register for the NATED N5 National Certificate Course, you first have to complete the NATED N4 National Certificate Course.
Thereafter, you will continue on to the NATED N6 National Certificate Course and finally the NATED N6 National Diploma Course. After this, you will be ready to enter the workforce.
What Is The Marketing Management N4 National Certificate Course?
This serves as the introduction to marketing management, and is the first theoretical course offered in the NATED Marketing Management Programme. This course focuses on providing you with all the basic skills and knowledge to pursue a career in Marketing Management.
What Are The Entry Requirements?
The entry requirement for the Marketing Management National Diploma course:
- You will need to be 16 years or older
- You will need to read and write English
- You need to be able to study via distance learning
- Matric Certificate, either a:
What Is The Course Duration?
Depending on how you study, it will take you 6 to 12 months to finish the N4 National Certificate course.
What Assessments Will Be Done?
For the N4 – N6 National Certification courses, two (2) assignments and two (2) exams will be written for each subject. There will be one internal exam and one external exam for each subject. The assignments and the internal exams can be done from home.
However, the external exams will be written at an approved Department of Higher Education and Training DHET venue near you. The following internal and external exams will be written:
- Entrepreneurship and Business Management N4 Internal Exam
- Entrepreneurship and Business Management N4 External Exam
- Marketing Management N4 Internal Exam
- Marketing Management N4 External Exam
- Management Communication N4 Internal Exam
- Management Communication N4 External Exam
- Computer Practice N4 Internal Exam
- Computer Practice N4 External Exam
What Is The Marketing Management N5 National Certificate?
This serves as the second theoretical course in the NATED Marketing Management Programme. During this course, you will expand on the foundational skills and knowledge you have gathered during your Marketing Management N4 National Certificate course.
What Are The Entry Requirements?
The entry requirement is a Marketing Management: NATED N4 National Certificate.
What Is The Course Duration?
Depending on your preferred study method, the N5 National Certificate course will take you 6 – 12 months to complete.
What Assessments Will Be Done?
Just like in the previous N4 course, you will be required to submit two (2) assignments and write two (2) exams for each subject covered in the course. The assignments and internal examinations will be done from home, while the external exam is written at DHET venue near you.
The following exams will be written during the N5 course:
- Entrepreneurship and Business Management N5 Internal Exam
- Entrepreneurship and Business Management N5 External Exam
- Marketing Management N5 Internal Exam
- Marketing Management N5 External Exam
- Sales Management N5 Internal Exam
- Sales Management N5 External Exam
- Computer Practice N5 Internal Exam
- Computer Practice N5 External Exam
What Is The Marketing Management N6 National Certificate?
This course serves as the third and final theoretical course of the NATED Marketing Management Programme. During this course, you will complete and perfect the skills that you have learnt during the previous Marketing Management N4 and N5 National Certificate courses.
What Is The Entry Requirement?
The entry requirement is a Management Assistant: NATED N5 National Certificate.
What Is The Course Duration?
Depending on how you study, you can finish the N6 National Certificate course in 6 to 12 months.
What Assessments Will Be Done?
In addition to the exams, you will be required to submit two (2) assignments for each subject covered during the N6 course. The following exams will be written during the N6 National Certificate course:
- Marketing Management N6 Internal Exam
- Marketing Management N6 External Exam
- Sales Management N6 Internal Exam
- Sales Management N6 External Exam
- Marketing Communication N6 Internal Exam
- Marketing Communication N6 External Exam
- Marketing Research N6 Internal Exam
- Marketing Research N6 External Exam
What Is The Marketing Management N6 National Diploma?
This course serves as the final course you will need to get the Marketing Management qualification and start a successful career in Marketing. This is a practical training course that you will take after you have completed your N4 to N6 National Certificate courses in Management Assistant.
You will be focusing on implementing all the skills and knowledge you have gained thus far, in a relevant working environment. You will also need to complete the Logbook. No subjects, assignments or exams will be done during this course as it is a work-based training experience.
What Is The Entry Requirement?
The entry requirement is a Marketing Management: NATED N6 National Certificate.
What Is The Course Duration?
The N6 National Diploma course will take you 18 months to complete.
What Assessments Will Be Done?
The Marketing Management Logbook is the only assessment that you will receive. There will not be any written examinations or assignments, as the NATED N6 National Diploma is a practical course which provides you with hands-on work-based training.
During this course, you will be working in a relevant working environment, alongside professionals who have been in the industry for many years. During this time, you will complete tasks in accordance to your National N Diploma: Marketing Management: Logbook.
What Are The Benefits Of Studying A Marketing Management Course With Bellview Institute Of Distance Learning?
When you choose to enrol in one of our courses, you can gain access to a wide range of benefits. The following are some of these advantages:
- Study anywhere in South Africa: Bellview is a distance learning college and as such you can study from anywhere in the country
- Create your own schedule: You are able to study at any time that suits your personal schedule
- Study while employed: Due to the flexible nature of distance learning, you will be able you to study even when you have a full-time job
- Professional and affordable education at your fingertips: Studying via distance learning is more affordable than face-to-face learning as there are no travel costs involved
- Our support system: The highly trained staff at Bellview are always ready to help you with any queries you might have. Be sure to contact us with any questions
- Study material deliveries are handled by us: If you reside within the main cities of South Africa, you will receive the necessary study material within 5 to 7 days
- Get results fast: Tests and assignments are marked and graded, ensuring that you get fast and helpful feedback
- Access to study groups: We offer a platform where students can interact with one another for support purposes
- Gaining a scarce skill: Bellview Institute Of Distance Learning offers courses in fields of work that are in high demand. The reason for this is that jobs in Marketing Management will never be entirely taken over by artificial intelligence, so there will always be work available
Application Process
Applying for a course at Bellview is easy! Here are your options:
- Fill out a Registration form
- Contact our Course Specialist
- Call us on: 021 838 8280
- WhatsApp number: 065 656 9818
How Do I Apply For A NATED Marketing Management National Diploma?
To start your journey towards being a qualified Marketing Professional, you are required to have either a National Senior Certificate or an Amended Senior Certificate. Using either of these, you will be able to study towards your National Diploma in Marketing Management by:
- Applying for and completing the Marketing Management: NATED N4 National Certificate course
- Registering for and completing the Marketing Management: NATED N5 National Certificate course
- Registering for and completing the Marketing Management: NATED N6 National Certificate course
- Finally, registering for the Marketing Management: NATED N6 National Diploma course as well as submitting your Marketing Management: Logbook, which validates your 18-months of work experience and certifies all of your certificates
What Is The National Diploma Application Process?
After completing the Marketing Management National Diploma course, the next and final step is applying for your National Diploma. You will have to apply at the same institute that you have completed the previous courses at.
The college will then begin the process of submitting your application to the Department of Higher Education and Training (DHET). The following documents are needed by the DHET in order to apply for your National Diploma in Marketing Management:
- A completed application form that will be done by the college
- Certified copies of your N4, N5 and N6 National Certificates
- Identity document
You will also need a letter from your employer that contains:
- Your completed logbook, signed
- A certificate of service, confirming your 18 month work-experience, has been completed
frequently asked Questions
Marketing management is especially important for smaller businesses because it gives them a level footing to compete with larger players in the field. Thorough customer research, creative campaigns, marketing strategies and positive branding can go a long way in providing a brand with an edge over its competition.
Marketing majority focuses on achieving consumer satisfaction and maximizing profits. The primary motive of a company is to satisfy the needs of customers and ensure profitability.
Being a marketing manager can be stressful because you are directly responsible for meeting challenging Key performing indicators (KPIs), and work-life balance can tilt in the work direction often. Marketing can be an extremely rewarding career.
A career in the dynamic world of marketing is enjoyable and fun. Most people who work in marketing will tell you it provides them with a nice and engaging challenge, which is what most marketers strive for. The reason is that marketing is always changing, there are always techniques to learn, strategies to research, trends to test and study.
A career in marketing can be stressful, which is why is it more of a passion career. It requires a lot to be done on a daily basis, constant research and lifelong learning.
Author: Adam Kay
Editor: Connor Bergsma
Date Published: September 19, 2022