Marketing management is an exciting field of study and an important factor in any business. Here is a list of reasons why you should study Marketing management:
- It will help you understand how customers make decisions
- It will improve your communication skills
- You will be working on fast-growing digital platforms
- There are a lot of job opportunities available
- You are involved in creating creative ideas and strategies for businesses
What Is Marketing Management?
Before you decide to study Marketing Management, it is important to first understand what it entails. Marketing Management is focused on all the opportunities a business can identify and use, to find potential customers and lead them into buying their product or service.
You need to do this in the most profitable way and make sure you are left with satisfied customers who will come back to your business to buy from you again.
Marketing Management is all about the customer and finding the right product or service at the right time for the right customer. This is why a large part of marketing is researching customer behaviours and what convinces them to purchase from a business.
You need to meet the expectations and needs of customers and leave a great impression. Not only will that attract certain customers to come back and purchase from you again, but your good reputation will attract many more customers.
Where Can I Study Marketing Management?
You can study Marketing Management at Bellview Institute of Distance Learning. If you want to study a qualification that will teach you theoretical and practical skills to become immediately job-ready, you should study a NATED Marketing Management Diploma.
At Bellview Institute of Distance Learning, we offer you a Marketing Management NATED qualification along with six other NATED courses. Our courses are all offered via distance learning, which means that you can study while working. Our NATED courses are also recognised and accredited by the QCTO.
NATED Marketing Management Diploma
In this course you will learn how to manage, analyse and create successful marketing campaigns for various companies to promote their product or service. To complete the NATED Marketing Management Diploma, you will need to complete four courses.
Three of these courses will be theoretical, and the last one will be practical, and are all accredited by QCTO and DHET. Here are the four courses you will need to complete to receive your NATED Marketing Management Diploma:
- Marketing Management: NATED N4 National Certificate
Duration: 6 – 12 months - Marketing Management: NATED N5 National Certificate
Duration: 6 – 12 months - Marketing Management: NATED N6 National Certificate
Duration: 6 – 12 months - Marketing Management: NATED N6 National Diploma
Duration: 18 months
What Subjects Are Needed To Study Marketing Management?
You do not need to have any specific subjects to study Marketing Management at Bellview Institute of Distance learning. However, it would be beneficial for you to have done business studies, accounting or economics in high school – but this is not compulsory.
To study towards a NATED Marketing Management Diploma, all you need is a Matric Certificate. A Matric Certificate at any pass level means you are eligible to register for a NATED course at Bellview Institute of Distance Learning.
What To Do After Completing A NATED Marketing Management Diploma?
After completing your NATED Marketing Management Diploma, you now have the opportunity to start job hunting. You will be a valuable asset to any employer’s business because you will have all the theoretical knowledge to apply to your job. You will also have the practical experience to start working with little or no training required.
In the field of marketing, there are a lot of career paths to choose from and are done on different marketing platforms for example on social media, on websites, or in magazines. To help you make a decision on which jobs you are interested in, we have compiled a list of the main careers you can find in Marketing Management.
Careers In Marketing Management:
- Social media manager
- Advertising manager
- Sales representative
- Market researcher
- Marketing Entrepreneur
- Digital marketing
- Brand manager
- Marketing manager
Social Media Manager
To be a social media manager means that you will need to work on social platforms such as Facebook, YouTube or LinkedIn. Your job will be to create social media marketing campaigns and produce engaging and interesting content for people to interact with and communicate with social media users.
You need to find out what customers find entertaining by reviewing different data analytics and producing this type of content for social media users to increase followers and likes for the business.
Advertising Manager
Working as an advertising manager, you will work closely with the sales staff of a company to come up with original and interesting ideas for advertising campaigns. Typically, you will work for an advertising agency that advertises for various companies and be in charge of planning and directing advertising campaigns for different brands.
Sales Representative
Sales representatives are all about pitching the products or services of a company to potential customers. They usually work face-to-face with the customers and provide all the information about the business’s product or services to the client.
They often have sales goals they need to meet in a specific timeframe and market the product or service to as many interested customers as they can.
Market Researcher
This is one of the most demanding jobs in the Marketing Management field. You will be in charge of researching and gathering data about product preferences, customer behaviour, competitors’ brands, and much more. Your main responsibility will be to find the best strategies to market the products or services of the business.
Marketing Entrepreneur
Being a marketing entrepreneur is all about creating unique and creative ideas for products or services. After you have planned this product or service you have created, you need to find a target audience to buy your product.
You will need to find a company that will produce or sell your product, or other Marketing Entrepreneurs will do this on their own. Being a Marketing Entrepreneur is definitely the most creative and free-flowing occupation you can find in the marketing field.
Digital Marketer
In this occupation, you will be designing various digital marketing campaigns for a company. You will be working on online platforms and doing activities such as content writing and creating videos for websites. You will be developing and managing the online presence of a brand and finding different ways to promote their product or service.
Brand Manager
You will be responsible for all the aspects of a company’s brand management. Every decision which is made about the brand of a business must ensure stronger sales for the products or services that the business offers.
You will be working with other staff in the marketing department, such as the marketing researcher and social media manager. The ultimate goal is to find potential customers and ensure they become loyal and trust the brand of the company.
Marketing Manager
Being the Marketing manager means you will be in charge of all the marketing decisions and implementations the company makes. You will oversee all members of the marketing team and ensure the best possible solutions are found for the promotion of the company’s brand.
Salary Expectations In Marketing Management
The salary you will receive each month depends on your career path, experience, location, qualification, and your employer. Some positions will pay more than others and in most cases, you need to start at the bottom with a low salary and work your way up to a higher salary.
Find below the average salary a person can receive per month for these specific occupations:
| Careers | Salary expectations |
| Social media manager | R15 000 per month |
| Advertising manager | R23 700 per month |
| Sales representative | R20 000 per month |
| Market researcher | R17 200 per month |
| Marketing Entrepreneur | R9 500 per month |
| Digital marketer | R20 000 per month |
| Brand manager | R32 900 per month |
| Marketing manager | R45 000 per month |
Is Studying Marketing Management Right For My Career?
Marketing management is a great career path to choose because it will help you understand the way customers think and react when they buy a product or service. You will learn how their actions will benefit a business and how you can persuade them into buying from your business.
It is all about finding out what a customer wants and by convincing them, you can satisfy the need they have for a certain product or service. Marketing Management will prepare you thoroughly for an important position in a company and provide you will the skills and knowledge you will need.
Frequently Asked Questions
A traditional full-time degree at a University will take you about 4 years to complete. Studying for a NATED Marketing Management Diploma will take you 3 years to complete.
This includes your three National Certificates and 18 months of career-focused training, where you will gain practical working experience to receive your National Diploma.
Marketing Management is generally known to be one of the hardest majors to study. But if you set aside enough time for your studies, studying marketing management will not be that hard. Make sure you adhere to your schedule and read up on concepts you do not understand. This way you will pass your qualification with good grades.
There are many positions in the marketing field and all have different salaries. The higher paying jobs out there are the marketing positions that work in international spaces because they work on a massive scale of marketing. A salary in this position can go up to, R 650 000 a month for a professional.
Marketing Management is focused on many aspects such as planning, creating, and implementing different techniques and strategies to help a company reach its business goals. Marketing Management has to find ways to make the business stand out from their competitors, boost the profits of the business and increase the brand of the company.
A Bachelor of Commerce or BCom in Marketing Management is an undergraduate degree that you can study at a University and will focus on the theoretical components of marketing. However, if you decide to study for a NATED Marketing Management diploma at Bellview Institute of Distance Learning, you will gain practical and theoretical experience.
This qualification will help prepare you for the world of marketing and the skills and knowledge to build a successful career. This diploma will teach you how to handle the marketing department of a company and prepare you for real-life situations.
Author: Esmari Pool
Editor: Connor Bergsma
Date Published: August 22, 2022